
Step Into Your Spotlight: A Practical Guide to Building a Powerful Personal Brand
Step Into Your Spotlight: A Practical Guide to Building a Powerful Personal Brand
Watch the original video here: https://youtu.be/aKY7CX9OlvY
If you’re a business owner, entrepreneur, coach, or leader who wants to be seen as the go-to expert, but you’re not showing up on camera, on podcasts, on panels, or in the media, you’re effectively invisible.
In 2025, your personal brand is more important than ever. Research shows that people trust personal brands over company brands, and in an AI-saturated world, real human connection is what cuts through the noise.
I’m Lisa Hugo, and here’s a clear, actionable blueprint to help you get seen, get heard, and get results, using your phone, your story, and maybe a little ad budget.
Why Your Personal Brand Matters Now
Authority drives opportunities, speaking gigs, clients, partnerships.
Human connection wins, your voice, your face, your energy build trust.
Platforms reward creators, more content means more discovery and recommendations.
The Big Blocker: Fear
“What if I’m judged? What if it’s not good enough? What if no one cares?” Totally normal. Start anyway. The first attempts may feel awkward. That’s part of the process. Confidence comes from consistent reps, not from waiting for perfect.
Step 1: Get Comfortable Being Visible
Speak to one person: Imagine you’re helping just one ideal client.
Start where you’re strongest:
LinkedIn or X for executives and B2B.
YouTube for coaches and long-form education.
Instagram Reels, TikTok, YouTube Shorts for short-form growth.
Blogs, articles, and posts if writing comes easier.
Think “document, don’t perform”: Share insights, stories, and lessons you’re learning as you go.
Pro tip: Ask yourself, “If I asked an AI who I am, what would it find?” Publish consistently so platforms know who to recommend you to.
Anecdote: Jason Greystone took four hours to record his first four-minute YouTube video, sweaty shirt changes and all. The next one got easier. So will yours.
Step 2: Be Real and Be You
Authentic beats polished. People can sense insincerity.
Share the wins and the lessons. Both build credibility.
Engage generously: Reply to comments, encourage conversations, and collaborate.
Don’t copy competitors. Your uniqueness is your advantage.
Step 3: Make an Impact with Video
No medium builds trust like video. Viewers experience your voice, expressions, and passion.
Start imperfectly: Done is better than perfect.
Use the gear you have: Your phone plus built-in mic is enough.
Keep it short and valuable:
“3 quick tips to …”
“A client story: how we solved …”
“One mistake I made and what I learned”
Let AI help with editing to speed you up.
It may feel like you’re talking to yourself at first. That’s your practice phase. Keep going, the algorithm and audience catch up to consistent value.
Step 4: Use Paid Ads to Accelerate
Organic is powerful but can be slow, especially when you’re new. Paid can speed up discovery.
Two simple approaches:
Landing page ads: Drive traffic off-platform to a valuable freebie, webinar, or offer. Great for list-building and sales, typically higher cost but higher intent.
Boosted posts: Amplify a strong post to reach more of the right people on-platform. Great for followers, engagement, and brand visibility.
Important:
Prioritize quality over vanity metrics, don’t buy followers.
Highly targeted off-platform ads cost more, but let you capture emails for ongoing marketing.
Want deeper training on service-business ad strategies? Check the link mentioned in the video description.
Step 5: Consistency Compounds
Momentum beats intensity. A simple plan you follow is better than a complex plan you abandon.
Set a cadence you can sustain:
Ideal: daily, 2–3x per day if you’re on a mission
Sustainable: every few days or weekly, just be consistent
Batch content to save time.
Use scheduling tools to automate:
Meta Creator Studio, Buffer, Hootsuite, GoHighLevel, and others
Consistency builds trust, engagement, and opportunities.
Final Thought
You’re not just building a personal brand, you’re building trust and creating opportunities for impact. If you believe in what you offer, your audience will too. Step out of the shadows and into your spotlight.
Watch the original video here: https://youtu.be/aKY7CX9OlvY