Branding Lessons with Kelly Lundberg by Lisa Hugo

And I think that really brings it back into the personal branding, you are your brand.

No one's ever lived like you. No one will ever live like you. No one will ever have the same experience as you. Similar, but not exactly the same. And how you interpret them are all very different.

Kelly Lundberg

Today, I share with special guest Kelly Lundberg who is no stranger to the stage. She's no stranger to speaking on podcasts or in public. She's a business mentor. She's a brand strategist. She's a stylist. Welcome Kelly.

Thank you so much for that fabulous introduction. I feel like we need like a round of applause.

Lisa Hugo

Exactly. Wonderful to have you on the show. You've been on my radar for quite some time. I think I got to know of you about five years ago. We have a mutual friend in the marketing space. Lucy Bradley.

She was working on my brand strategy at the time and redesigning my logo. As I remember, she shared with me a link to your website, with the instructions to go and have a look and be inspired as an example of a great brand. So that's how I first got to know you.

Kelly Lundberg

I love that.

I always love stories about how people connect. And I often think here and in the Middle East, especially in the UAE that, you're only one degree away from knowing someone else. But I always love to know what was the initial connection that brought you there.

Lisa Hugo

Since then, I guess I've been following you on social, but this is the first time we meet in person.

So it's really lovely to be in the same room with you and to be able to have this conversation. Can you take us back to how it all started for you?

Kelly Lundberg

Um, how far do we go back? I think when we talk about our voice and impacting through voice, I suppose my career, started, at 18 or 19 when I wanted to escape Scottish weather.

I think anyone who's visited Scotland knows it's a beautiful city, but it's not renowned for its sunny days, put it that way. And I had this opportunity to be an overseas holiday representative in Cyprus. I basically worked with British holidaymakers and my role was to look after guests, host welcome meetings, tell them about the island, and book excursions for them. It was supposed to be for one season, but I ended up doing it for four years. And that gave me so much confidence because I was thrown in the deep end at 18 years old and told, well, you've got to go and speak to 60 people.

I thought, hang on a minute, I haven't spoken to 60 people before. You've got to tell them about the island of Cyprus. I'm like, hang on a minute, I've only been here three days. What am I supposed to say? I think, quite early on I had be resourceful. After four years I decided, I'm leaving holiday life and went back home to the Scottish weather. I stayed another few months and then ended up, out in Dubai with Emirates Airline as cabin crew. So that was the next part of my career, and I did that for a couple of years. They were exciting times in Dubai. It was, early 2000, so a long time ago, and it was just opportunities after opportunities. There was such a buzz in the city, whether that was buying and selling property, starting your business. Dubai had this attitude of anything was possible.

I found that hugely contagious. So, at 24, I decided I'm going to launch my own business. That was the first foray into entrepreneurship. I was incredibly naive, had no idea what to expect. But I thought, how hard can it be to equal the salary that Emirates Airline pay me?

And it worked out quite hard, because it doesn't happen overnight.

Lisa Hugo

So how was it back then setting up a business? I've been through it several times since I first started my journey with a free zone first and then onto the mainland. But I can imagine back then, it would have been even more difficult than it is now.

Kelly Lundberg

No one knew what category to put someone like me in, which was a personal shopping and styling agency. They had no idea, what do we call that? It needed to fit into an activity. So, they put me under gifts and novelties, because they couldn't work out where I fit. Around that time as well, you needed to have a hundred thousand dirhams in your bank account to get 100% shareholder in the company.

There were so many boxes you needed to tick. I was 24 years old, I didn't have 100,000 dirhams. So, I remember at the time I was a little bit creative and I actually took a loan from the bank. When they asked me, what kind of loan was it that I wanted, I was frantically thinking to myself, what's a car loan? I said, I’m buying a car! Then the bank manager, who was sitting opposite me, said what kind of car?

I remember panicking and I said, I'm buying a Porsche. You've got great taste said the bank manager. Three days later, the funds were in the bank. And that loan was all paid off within the next couple of years.

But something quite interesting about that was that it gave me a huge amount of accountability. It's now something that I've seen as I've gone on to mentor many people in business, that when you've got that real hunger and drive you will make it work. I knew before I did anything, I had to pay back around 3,127 dirhams every month (because I was scared what might happen if I missed a payment). So that was my driving force. Business must work. You then end up pushing yourself in ways when, if you are more comfortable, that drive won’t be as strong. So, I think that really propelled me in my career and everything I did in the entrepreneurship space.

I had that styling business for 15 years and then sold that. And then operated under my own personal brand for a couple of years while I really got clarity on what were the next steps.

And for me, that was into the personal branding space, which style is a huge part of, but the more I styled, the more I realized there's so much more to how you show up than what you wear.

Lisa Hugo

You had a TEDx opportunity. When was that? And, and tell us about how that came about.

Kelly Lundberg

It was in 2016. Two years before that, I wanted to do a TEDx talk and I had no idea how the opportunity was going to come, but I always believe that you need to be prepared and ready for when that opportunity comes. So, I remember when I made that as a goal and I put it on my vision board and it was in my desire statement.

The first thing I did was went and bought the book “Talk like TED” by Carmen Gallo. That gave me a huge insight into what it would be like to do a TED talk. I believe, the big thing about telling people your goals is, that opens doors.

And it was a friend of a friend who contacted me and said, we do TEDxJess. The year she was doing it, the concept and theme was time. She said, “we wondered if you'd be interested in coming along to talk about something related to your career or time and fashion and how it's evolved.”

I said, “I'm up for doing a TEDx talk, but it's not going to be on fashion. I want it to be something that's super personal. and it's going to have a big impact.” So the title of it was The Currency of Time. Now about six months before that conversation, I had just finished a book called Life in Half a Second by Matthew Michalewicz.

The book changed so much for me. In the space of going. How quickly life passes us by and what are the things that we want to achieve? And I set all these goals out and then started to tick them off my list. It was all about the time we have with people. How much time do we have left and what do we want to do with the time that we have left.

So, it then became very personal. My granny had passed away not long before that. So, it had brought back calling someone that you haven't spoken to for a while or someone when you just think of them, you never know when you're going to have time or not have that time again.

So yeah, it was personal. The whole point of a TEDx or a TED is ideas worth sharing. But I wanted to leave with an impact and to call the audience to do something. I loved the experiene. It actually cured my stage nervousness of using notes.

I always used to use notes. And obviously with a TEDx talk it's 18 minutes and no notes or slides.

Lisa Hugo

And they're very particular about the time.

Kelly Lundberg

Oh, absolutely, I had 18 minutes with a countdown timer there. I think I went 16 minutes and 20 seconds.

But I had rehearsed, and rehearsed and rehearsed.

Lisa Hugo

That's something I’m interested to know. How did you prep yourself for that moment?

Kelly Lundberg

I had been asked to be part of it in November or December and the TEDx was April. So I had a good five months, but I had read in the book talk like Ted that many tedx speakers practiced 100, 200 times reading it through.

So I knew that my presentation had to be finished by February in order for me to spend two months practising my presentation. During March, every day I did a run through in the morning and I did a run through in the evening and I maybe another one at lunch.

If anyone came to my house, I'd ask can you listen to my presentation? So all my friends and family that came to the house had all heard it a million times. I rehearsed and memorized every word, word by word.

Now, I think I'd be so much more confident to tell the story. Not having memorized it word for word so it would come across more authentically.

Lisa Hugo

That comes with experience and with time and practice, and the opportunities that you have to be able to learn.

You have a certain number of stories and these stories, as we're experiencing today from you, can be thrown in at the drop of a hat. They’re so much a part of you that you can draw on them and share at any moment. After many shares, you know the story, but will never tell it the same way every time.

Kelly Lundberg

And I think that's the best part about presenting nowadays, is that people don't want data. They resonate with the stories, resonate with the personal connection. And I think that really brings it back into the personal branding, you are your brand.

No one's ever lived like you. No one will ever live like you. No one will ever have the same experience as you. Similar, but not exactly the same. And how you interpret them are all very different.

Lisa Hugo

That was something I wanted to ask you is, do you feel that everybody has a personal brand or should have a personal brand?

Kelly Lundberg

A hundred percent. Everyone has a personal brand. They just don't think they have a personal brand.

Lisa Hugo

So how do you help people to come to that realization? And to what level do people need a personal brand? Because a lot of the people that I work with who are in corporate or executives, would argue, I'm part of the company’s brand that I work for, why do I need a personal brand?

Kelly Lundberg

It's a great question because it's the one question I ask at the start of any keynote...who here has a personal brand? And it's quite interesting because I get some people who are quite clear and going, yes, I've got one. Some people go, no, I don't. And then I get sort of, I have a sort of brand.

And I always smile at that because, you are you. It's just the difference is, you're not actively working on your personal brand. So your personal brand is the amalgamation of your online and offline persona and how it's perceived by others. Regardless of what industry you're in, working or not, even if you're not working, you've got a personal brand. At the school gates and how other moms and dads perceive who you make your brand. How you show up and what you do for your kids and for other kids.

That's part of a personal brand. As is when you're in the executive space, you're the ambassador for the company that you're working for. And more and more organizations now are investing in their employees because they understand that things like LinkedIn, it's the employees posts about the brand that get more views than the business itself posting about what it is or whatever it is that they're doing.

So I think definitely for 2024, it's going to be into the executive space where people are really going to identify. You can't hide behind the organization. The world has become so much more competitive. Whether you're an entrepreneur or you're an employee, you can now be based anywhere in the world, which means the pool is wider. There's more choice, more opportunities, which means you've got to be more competitive.

Lisa Hugo

I've even noticed on LinkedIn that some senior level executives have changed their titles to become thought leaders. And so, they're separating themselves from the company and creating their own personal brand in that sense.

Kelly Lundberg

I think that's a funny word, thought leader, because it's a word that I think you would describe someone else. But I wouldn't call myself a thought leader. What do you think about that?

Lisa Hugo

 I hadn't thought about it, but now that you bring it up, it is a bit egocentric. Rather than to be considered by others as a thought leader in the industry than labelling yourself as a thought leader.

How important or how can much connection do you have in the personal branding space to the voice?

Kelly Lundberg

Huge. Like it really is huge.

 I never really understood the importance of voice, but you know when they say... It's not until you look back that you can join the dots? And that's when I look back and I go, wow, the public speaking from the holiday rep to speaking on the airlines to then being thrown into it in entrepreneurship.

Using your voice is one of the fastest ways for people to understand what it is you do. Speak one to many rather than one to one. And there's the credibility factor when you're on the stage and speaking. But it's fascinating that public speaking and utilizing the voice scares so many people. Especially when it’s so powerful.

I think that personal brand and voice are closely aligned, but people don't understand that confident speaking is actually a skill and it's learnable. As a brand strategist, I can give an overview. I can give all my seven pillars that I talk about, style I can go all into, but the rest are overviews.

And then I say to clients, if this is one thing that you're not comfortable with, then you go all in and get an expert for that. Once they've got their overall strategy clear then we focus on “what do you want or need to get better at?” “Who do you need to get in to help you with that?” Voice is huge.

Lisa Hugo

From my perspective it’s not just the fear of showing up and putting yourself out there, but there's also the element to how you sound because so many of the people that I'm working with struggle with everything from the monotonous voice, which is really straight and very boring and people can't shift between different notes and learning to have more variety or more energy in their voices. And then you've got the (I hear in this region all the time), the crackly voice that drops off at the ends of phrases. Ah, Yanni. We hear that so much here. And it's again, that lack of energy or those descending melodies that make us sound sad or not energized or interesting.

And so there are so many different characteristics that when I'm working with somebody, then we're really diving into what is it in your voice that you don't like? Because many people don't like the sound of their voice. Is it something that you're perceiving for yourself or is it really something which other people are going to be put off by as well?

And if it is, then let's change it. We can change it. We learn to speak by mimicking and imitating through our whole life. Now listening to your voice, I think you're a very eloquent, very well-spoken person and this indicates you would have had great mentors growing up and great influences that helped you to be confident and use your voice.

Kelly Lundberg

Practise, and feedback. I didn't realize, interestingly, I have a speaking voice and I had a presenter voice. And I never realized this for years until someone pointed it out to me. And they're like, why don't you just talk how you would talk to me when you're on video?

And I was like, but I do. And they're like, no, you don't. You've got this weird presenter voice. And then I went back, and I looked at some of the videos I’d recorded over time and realised, I do use a presenter voice! I think, feedback is a really interesting point because, there's a time and a place for a presenter and newsreader kind of voice, but in the space now of social media and communication and educating and sharing value, it's very much how we're talking now is how it should be in the social space. So I think that was a real valuable piece of feedback some seven years ago, understanding the difference between that.

Lisa Hugo

Not just in the social space, but also let's say you're speaking from stage at an event. You don't want to be speaking at people. You want every person in that audience to feel like they're connected with you and they're having a one-on-one conversation with you. That’s what really works because that's what makes people feel connected to you and establishes trust and believability.

Kelly Lundberg

Yeah. And it's interesting because we were talking about, a course called stage academy that I took part in recently. Someone then had said to me, “but you're a really good speaker. Why are you doing a public speaking course?” And I was like. But there's always things we can learn, we are by no means perfect.

There's so much I can do to improve my communication, and I think when we stop learning in any of those fields, then we miss out. And I think that's very important, regardless of wherever you are on the journey. I'm always hungry to know, how can I be better?

Anything you learn is then knowledge that you can pass on to other people.

Lisa Hugo

 You were talking earlier about having your presenter voice and having your normal voice and how, people said to you, you speak so differently when you're on camera. And it's interesting because my kids are constantly telling me that all the time.

You are not the same mom when suddenly that red light turns on and you're on camera.

I was on LinkedIn recently and I came across, something you'd written or shared where you were talking about your story of getting a speaker spot with Najahi.

So I'd like to hear that story from you directly.

Kelly Lundberg

In 2016 I attended on a Najahi event and I remember sitting with my best friend, nudging her and saying do you know what? One day I'm going to be back on the stage here.

In 2016, I was coming to the end of my celebrity styling. I'd been doing it for 12-15 years and I knew I was ready for the next thing. But standing on a stage talking about personal style to a mixed audience, is not something that's going to create enough of an impact.

So I knew there needed to be a transition into what was I communicating? How was it going to impact people? So I wasn't ready right now, but I knew I was going to be back there. That was 2016.

Then, over the space of the next five years, my business, what I offer, everything that I had become now in personal branding, the brand-new formula, which I've created... the seven pillars.

I now had something really tangible to be able to communicate to an audience of men and women whether they're employed or not. Of course, I have a niche of clients that I speak to, but on a whole, anyone can listen to what I talk about and still take one thing away from that.

I was interviewing on my podcast, the founder of Najahi and I had said to her, what are some of the things that you've got coming up? She was telling me about a big event and then she shared with me the line-up of speakers. There were images of speakers, all men, and there were three gaps of blank faces.

So, I asked, who are the other three? And she said, well, we haven't decided. So, I asked, do you have anyone in personal branding? And she said, no. And I said, and do you have any females yet? And she responded, we're trying to shortlist another female too. So, I straight out asked, what about a female from the region that you're not flying in that could speak on personal branding? And she replied 110 percent send me over your presentation so it doesn’t collide with anyone else's content and we'll take it from there.

Amazing. And that's the whole thing. If you don't ask, you don't get. I say that to my clients. So, where do you want to speak?

What are the opportunities you want? You've got to create as many of them for yourself as possible so people will see you. So I think there's a healthy mix of both.

Lisa Hugo

The Najahi story really got my attention, because I had a very similar story, but it was a bit later on in 2020 just before COVID hit. I said to my husband… we're going to this event, Les Brown is speaking. It looks really interesting. You're coming along. He was reluctant. He didn't really want to come with me.

But, it ended up being a transformational for both of us. Watching and listening to those speakers on stage gave me the same feeling and I said, I’m going to be on that stage.

Not only that, what I learned from some of the mentors that I ended up then working with thereafter was transformational in shifting the way that I work with my clients. The way that I've moved away from a one to one where every hour of your time is limited by how much you can charge for that hour and how many hours you have in a day to then shift it across into this one-to-many coaching formula.

It also enabled me to broaden my horizons and move out of only coaching in my geographical location. Now we can go much further. So that story really resonated with me.

Kelly Lundberg

Oh, it's so interesting. I always find that when you share content, you never know what resonates and lands with people.

I always like knowing if there's something that has made an impact. One of my goals is to inspire five people a day to take action. We can inspire lots of people, but often it sits with inspiration and it doesn't necessarily go anywhere.

So I always love hearing these stories.

Lisa Hugo

When it comes to encouraging people to respond to you and your social content. How do get people to then respond? Because people see things, but not many people take that action to give you the feedback.

Kelly Lundberg

That’s true. I think being clear and asking for it. A lot of people aren't clear enough in either their call to action at the end of a post or just generally asking for a recommendation, asking for feedback, asking for, hey what are your thoughts? What's your opinion?

One of my clients, Barbara, really used that call to action. She’d lost her job. She was working with me and we were developing a personal brand strategy for her coaching business. But during the time she lost her day job.

That was a real priority to fill so that she could come back to work on her coaching space. She wasn't getting anywhere in finding a new job. So we changed our focus to work on a personal brand strategy for employment rather than the coaching business for now.

We created a video to accompany her personal branded website, which I had suggested that she go and purchase hirebarbara.com. We created a story, a piece all around hiring her, making it visually appealing for employers to see what she was all about and she made a really clear call to action at the end asking, can you help me? Can you share this message?

And I'd love to be able to turn this around to a success story. And the whole video post went viral and she ended up, on the last count, with more than 4.6 million views on LinkedIn.

She was offered 60+ job/slash opportunities, interviews, coffees, meetups, that created the one thing that she'd been lacking, and out of that ended up securing a job. So that kind of asking for help, asking for the feedback, asking for opinions, I think is something that we don't do enough.

Lisa Hugo

That's so true. And that's such good advice. And what a great example of what happens when you do ask!

Kelly Lundberg

Absolutely. And when you actively work on your personal brand strategy and that goes back to the question that you asked earlier do all people have a personal brand?

Everyone does. It's just you are not working actively on it. And that active, for some people could be three hours a week. For other people, it might just be one hour a week. For some, it might be two hours a day. So that active bit, it's just got to be consistent. That's it.

Lisa Hugo

You've been running a podcast for a while and you just mentioned that you had Awfa on that podcast, and that was your opportunity, that was your springboard to then get that opportunity speaking at Najahi.

Tell us a little bit about your podcast and how you use that as part of your personal brand strategy.

Kelly Lundberg

This is my second podcast. I had my very first podcast in 2012 and I thought I was late to the game back then.

It was a lot of effort and at the time I wasn't getting what I wanted or needed out of it. I wasn't clear on what opportunities I wanted from all that work. So I stopped. I think it’s really important for anyone that's starting a podcast, yes it's great to interview people, it's great to speak to people, but there's got to be a clear outcome.

Otherwise you can get lost on the journey. So starting this new podcast now, I’m 25 episode in and there's been a real drive to keep it, about people, but within their personal brand, what have they done, what tips can they share, because that's my area of expertise.

But the wonderful thing about podcasting is, it’s brought opportunities because I meet people, I learn much more about their business. I can refer them clients or they can then refer me clients. So it’s great from that perspective. I've also been able to practice my skills of speaking.

Years ago I attended a three day conference in London on speaking from stage. It wasn’t necessarily how to speak. It was how to sell, package your product, all of that. The speaker had said, if you want to practice your speaking, you need to be speaking publicly at least four times a month. And I always had that in my head. I need to be speaking four times a month.

If I'm not speaking and being paid to speak, how else can I speak? And podcasting's great. Social media opportunities back then were not what they are today. Instagram live or LinkedIn live were not really a thing.

I'd say all of those experiences, bring it back to just me being a better speaker and communicator.

Using your voice is just being able to better communicate with people, make connections and provide more opportunities.

One connection that came through my podcast was with Sarah Brooke from the Sparkle Foundation. Someone had followed me, like yourself for a number of years, and said, you need to have Sarah on your podcast. She's brilliant. You’ll love her story.

When she came on my podcast, I loved what she had to share and I wanted to support her. That then has brought has seen me supporting her and helping her and the children in Malawi, which is her, not for profit organization.

None of this would have happened if I didn't have a podcast and things like that bring me so much joy.

Lisa Hugo

I'm quite new to podcasting. So this is great getting your advice as we take our podcast forward.

I wholeheartedly agree, the connections are so valuable. I would not have met you if I hadn't invited you onto the podcast and you don't know what can come out of these connections moving down the line. That person will most likely always be available to you if you need them because you've already had that intense discussion and connection by sitting down for an hour together.

Kelly Lundberg

It's something I really recommend and it doesn't need to be to the scale that we are doing here with a full studio and camera presence.

Being on camera has definitely scaled the visibility of my podcast. The first 70 episodes, I did online. That’s a great space for this, but until you are ready to take it, to elevate it. Being in a studio really does change the dynamics but just connecting with peopleand learning from them is great content. Also for for social media.

Lisa Hugo

Speaking of content, how do you continue to show up? Because I've seen your YouTube channel and you have so many videos. I think you're committed to posting three times a week. Is that still the case?

Kelly Lundberg

YouTube and podcasting, yes.

Lisa Hugo

What other social channels are you present on? But how do you keep showing up and coming up with content and having the energy to put yourself out there?

Kelly Lundberg

It's a good question. I have to plan. I'm not like, let me just record a piece of content and put it out there.

I'm very good at doing stories. I'll tend to do them four or five times a day. That’s easy. That’s how people can engage and get to know what goes on in my day and how it all works. But when it comes to creating content, I'll sit down and I have to plan it. It’s a two part process where I'll sit down, create the content, come up with the ideas. It'll come from questions that people have asked me throughout the month on social media, things that I've maybe seen around that are topical, or just being inquisitive. And then from there, it's part one, writing it all out, and then part two is then recording it.

I do a mix of recorded content, direct to camera, I'll do content that uses B roll and I prep it and schedule it. I have to say latterly in the past four months, I have got a social media manager who does help with Instagram because I went to posting twice a day and that's 10, 12, 14 posts a week.

I just couldn't do it alone. So I think that was a big step forward and I think a big step forward in understanding that even though it's your personal brand, you can get someone to support you on it. I was very much under the illusion that, no, it's my personal brand. I have to do all of it. But actually you don't.

And the more people you want to reach and the more people you want to inspire and the more people you want to help, you can't do everything.

Lisa Hugo

And as you, as you grow in your business, then you have to have people who can support you, but it's still your personal brand and nothing ever takes away from that.

Kelly Lundberg

I'm still having to make the content. I'm still doing the piece to camera. I'm just not doing uploading it all.

Lisa Hugo

Does that person also help you to come up with the ideas or the structure for the week? Or that's still your baby?

Kelly Lundberg

No, I come up with all the ideas. They'll maybe give me a bit of a structure and ask, what do you think about this, this and this?

Even when we have things mapped out, if I've got an event on this day, I’ll keep that clear because I'm going to have a piece of content for that. So there's still moving parts and then other pieces of content that are pre-recorded will get shifted to the following week. Even with planning, I'll always try and do something that's real time or in the moment or current because then that's real and authentic.

And then the rest of it is value adds and what can I share that I've learned or that other people will connect with.

Lisa Hugo

You mentioned earlier that you had also shifted into one to many. I think we were talking about this previously before we started the podcast today, but tell me a little bit about how that works for you now.

Kelly Lundberg

've got one to many being stage,which is communicating to corporate groups, masterclasses, anything from one to 10, one to 20, one to 50 where they want to get results in a workshop space. That's one option.

I also launch three times a year Brand you Accelerator, which is a 12 week program. It's group and I take entrepreneurs who are fairly new on their journey of personal branding through 12 weeks of things that they should be considering, whether speaking, how they're showing up in social media content. and all the key aspects involved in your personal brand. It’s brought so much because they bring different questions and it's a different way of learning, but I love it as well. And it just gives me that leveraged opportunity as well.

Lisa Hugo

Have you ever thought to have a pre-recorded course?

Kelly Lundberg

I have one as well. That was the very first start into podcasting, actually. So I include that in as a bonus into many of the programs. Um, and I should go back to looking, just selling just that as a, as a piece.

But it's three years old and a bit outdated. I should probably redo it. So I give it as a bonus instead of selling it. Maybe in the new year I’ll recreate it and sell it.

Lisa Hugo

Something for the future. You're a very determined person. I can sense that. Anything that you say, I'm going to do this, you make it happen from the beginning. Share a little bit about where that determination comes from.

Is it part of your personality? Is it something which you've had to, to put time and effort into making work for you?

Kelly Lundberg

I think if I asked my parents, they'd maybe say that was very much me as a child. So personality would come from that. If I can't deliver for whatever reason, I would always communicate why I can't do it or what's happened.

So when I first started my business, or when I first started thinking about launching a business 20 years ago, I told people because I wanted to have the social commitment and I never want to be that person that says she's going to start a business, but she's never done anything about it.

That social commitment is a big part and I don't know if it's always been something there that still continues to be, but I never want to be that type of person that either lets people down or that says that I do something and never follows through. And back to, life in half a second, you know, life is not a dress rehearsal.

We're only here for a short time. So what do we want to do and go and do it? Because the only thing that stops you half the time is you.

Lisa Hugo

I recently heard a podcast, I can't remember who the podcast was with, but it was a similar concept. Think about how much time you have left and how you want to be remembered. Let's say it's your funeral, what are people going to say about you on that day? How do you want to be remembered? Write your own eulogy that you can live towards living towards while you are alive.

And I thought it was such an inspirational idea. Thinking about what you want to leave behind as a people's memories of who you were, and if you think about that now, then you're going to work towards making sure that happens while you are alive.

Don't wait till it's too late.

Kelly Lundberg

Robin Sharma has this thing where he talks about legacy and people get very caught up about leaving a legacy in that space. But his philosophy is it’s about what you do now. It's not about what you're going to do when you, or what people are going to like or what they're going to say at your funeral because 10, 15, 20 years later, are people still going to remember you?

Chances are they're not, you know what I mean? So it's about what you do now that have an impact on people? I think that's the most important piece, because after your gone, once that one generation after you is gone, do we still think about what our great great auntie said?

No, we don't. That's the reality of it. So I think don't get caught up. I think people get too caught up wanting to leave a legacy. Work on now. Work on how you make people feel now. Work on what makes you happy. Work on what inspires your kids. Work on what inspires you.

Cause that will give you the outcome of what people say about you at the funeral.

Lisa Hugo

Great advice. Any lasting tips that you would give to my audience?

Kelly Lundberg

Never underestimate the voice and the power that it has. The way you can use your voice to persuade someone in a way to do something for better.

All speaking, communication is something that's learnable and if you’re not comfortable with it, get an expert. Get you, Lisa to help them with it. And that's not a plug in any way, it's just, I genuinely believe that we do not live long enough to make all the mistakes ourselves. We need to learn from other people.

And if we want to be a better human being, learn from others fast.

Lisa Hugo

That's such great advice. Kelly, where can we find you?

Kelly Lundberg

Oh, come and say hi, at kellylundberg.official. That's my Instagram. LinkedIn, I also use a lot and I love that as a platform. My website is kellyloombergofficial.com.

Lisa Hugo

Well, thank you so much for being on the podcast.

It's been wonderful hearing your stories, your journey, your inspiration. Thank you so much.

Kelly Lundberg

My pleasure. Take care.

Lisa Hugo

Let me know down below in the comments, what was your biggest takeaway? And if you really found value in this episode, then hit the subscribe button and hit the like button. You can follow us on all podcasting platforms and we'll leave the links to the show notes below. That's it for me, and I'll see you in the next episode.