Voice-Powered Marketing: Insights from Jon Penberthy

Welcome to another engaging episode of "Impact Through Voice." I'm Lisa Hugo, your guide on this journey, currently broadcasting from the UK. Today's session is particularly exciting as we're joined by a distinguished entrepreneur who has not only achieved remarkable success in his ventures, amassing multi-eight-figure businesses, but has also mastered the art of leveraging his voice to escalate his business model. More admirably, he extends this wisdom to others, aiding them in achieving similar heights of success. Let's extend a warm welcome to Jon Penberthy.

Jon Penberthy:

Hello. Thank you very much. Pleased to be here

Lisa Hugo: I'm truly delighted, we've managed to carve out time for this conversation, understanding how precious and scarce these moments can be. Your flexibility and effort to rearrange your busy schedule for this chat are greatly appreciated. Thank you once again for making the time to connect.

Jon Penberthy: Very, very happy to do it.

Lisa Hugo: While I've had the privilege of knowing you for quite some time, it's likely that many of our listeners may not yet be familiar with you. Could you kick things off by sharing a brief introduction about yourself, Jon Penberthy, to give our audience a better sense of who you are?

Jon Penberthy: It's a pleasure to meet all of you. My name is Jon Penberthy, and I'm based in Canterbury, UK. My professional journey is rooted in a marketing education company that I founded. It began with the modest aim of selling small online courses, but over time, it has significantly evolved. Our primary focus now lies in providing high-ticket coaching to clients, much like Lisa, who is among them. Interestingly, Lisa and I first crossed paths at a conference in Dubai, where I was a speaker and she was part of the audience. That chance encounter has led us to this very conversation. My work encompasses all aspects of marketing, and I'm passionate about sharing this knowledge with others.

Lisa Hugo: Reflecting on our first meeting, I was at a pivotal point in my business, overwhelmed not by a lack of clients but by an excess. My schedule was packed with one-on-one coaching sessions six days a week, a model that was unsustainable and limited in terms of scalability and earnings. The opportunity to attend a conference in Dubai, featuring a lineup of intriguing speakers, presented itself as a potential solution. Accompanied by my husband, we decided to invest in the event, an investment that amounted to what one might spend on a small, brand-new car. Among the coaches I connected with, your guidance stood out as the most impactful, providing the greatest return on investment over the nearly four years since that transformative encounter. I'm immensely thankful for the difference your coaching has made.

Jon Penberthy: It's been truly exhilarating to witness your evolution and progress since then. And it's important to acknowledge the mutual benefits in our relationship. Our annual marketing conference in London serves as a prime example, where we had the pleasure of having you, Lisa, as one of our speakers. Your presentation was outstanding, resonating deeply with our audience. We're equally grateful for the value you've brought to our events and community.

Lisa Hugo: Thank you for the kind words. It's heartening to share such mutual respect and admiration. Shifting gears to your early career, I understand that marketing wasn't your initial path. Could you walk us through your journey and how you found your way into the world of marketing?

Jon Penberthy: Absolutely, diving into my backstory could easily fill a couple of hours, but I'll try to condense it for you. School and I never really meshed well; I was always more inclined to be active, to create, and to be involved in something hands-on, which, as many can relate, isn't exactly the focus of traditional education systems. This restlessness led to my lack of concentration and eventually, leaving school without any formal qualifications.

Wondering what was next for me, I was drawn to the concept of entrepreneurship—the allure of creating your own income and, essentially, your own path was irresistible, even though at the time, I equated that to creating my own job. My first venture into this world was through chefing and catering, naively thinking it might lead me to open my own restaurant. However, I quickly realized the impracticality of that idea, especially as a 17-year-old, contemplating a significant loan for a venture with uncertain profitability.

During this period of exploring catering, my true passion was slowly unveiling itself through countless hours spent online, searching for ways to make money and start a business outside of the traditional employment structures. This journey led me to affiliate marketing, where I learned the ropes of driving traffic to other people's products for a commission. I excelled in this area, finding myself earning substantial amounts at a young age.

It wasn't long before I realized that the knowledge I had accumulated could be valuable to others. This epiphany led me to the world of digital education, where I created a course teaching others my traffic-driving strategies. The course was a hit, generating over a million dollars in sales in a few years, and marking the beginning of my deep dive into education and teaching.

This journey from a disengaged student to a successful entrepreneur and educator underscores the transformative power of finding one's true passion and the impact of sharing that knowledge with the world. It's this very essence of communication and education that brings me here today, discussing the significant role our voice plays in not just business, but in influencing and teaching others through various platforms, including video. And that's the journey that's led me to where I am today.

Lisa Hugo: Your approach to business isn't just broad marketing principles; it's much more precise and structured. Could you give us an insight into this specific strategy? And how do communication skills play a role within this model?

Jon Penberthy: Absolutely, our focus is on educating our clients about a strategy that primarily utilizes video advertising. This could be on platforms like YouTube, Facebook, Instagram, and undoubtedly others that will emerge by the time this is viewed. The power of video lies in its ability to forge a deeper connection with potential clients; it's not just about text or headlines. Viewers can see you, hear you, and feel your passion for the subject.

We guide our clients to leverage video as a means to attract new prospects, then introduce them to a carefully crafted sales funnel centered around a webinar. This online presentation serves as a magnet for leads who may have an interest in your business, inviting them to engage more deeply than they would with a simple article or a standalone video. The webinar format, often conducted in a focused environment like a Zoom room, minimizes distractions and commands their full attention, which significantly enhances engagement.

When we talk about achieving the 'best results,' we're referring to attracting the highest quality prospects at the most cost-effective price point. Our goal is to maximize the reach of our advertising efforts while ensuring that the leads we generate are well-qualified. This becomes particularly important when we move to the next stage of personal interaction, such as phone conversations about our products and services. We've found that webinars are exceptionally effective in achieving this balance, delivering quality and value both to us and to our clients.

Lisa Hugo: Absolutely, the beauty of using webinars in our strategy is that by the end of the session, we've essentially filtered through the crowd. Those who stick around until the end are the ones who are genuinely interested, making them potentially ideal customers. And those who drop off? Well, it's not a loss; it's actually helpful because it means they probably weren't a great fit to begin with. It's a win-win situation.

This approach has been a game-changer for my business, really boosting the quality of leads and making the whole process more efficient. But, you know, not everyone nails it with this model.

 And I remember you saying to me once, it's those who can communicate well and have good confidence on camera that will be the ones that will be successful or something along those lines.

Jon Penberthy: Yeah, I remember us touching on this topic before, behind closed door, where I was pretty candid about why some folks don't quite hit the mark with this approach. It boils down to that certain something, that 'it' factor, especially in a webinar context. It's about having the charisma and the communication skills to truly captivate an audience. You can have all the top-notch webinar training in the world and a slide deck that's nothing short of stunning, but if the delivery falls flat—like if it's monotonous or just lacks any spark right from the get-go—then you're going to see people tuning out.

And you made a great point about the kind of drop-off we're aiming for. Ideally, it's because the content isn't a fit for them, not because they're bored out of their minds. So, when we see folks struggling to make this model work for them, it often comes back to their inability to engage and communicate effectively. It's such a crucial piece of the puzzle.

Lisa Hugo: Nervousness must play a role too, right? I imagine it's quite daunting for many when the recording light flickers on and the countdown ticks to zero, signaling the start. It's a whole different ballgame when you're live. But this ability to remain composed and engaging on camera, it's something one can develop over time, isn't it? Would you agree with that perspective?

Jon Penberthy: Oh, absolutely. Taking it way back, my first foray into the world of video wasn't exactly glamorous. Picture this: I'm 17, in my bedroom at my parents' place, armed with nothing but a tiny tripod and a Kodak Zi8—yeah, remember those? With the USB that flipped out? So, I set this thing up on the floor, of all places. Terrible idea, right? Everyone knows that's the worst angle for shooting a video. But there I was, aiming this camera up from the floor, with a backdrop of my messy room, complete with Legos scattered on the wardrobe, in terrible lighting, trying to sell an anti-snoring device of all things.

I hit record and delivered what had to be the most lackluster pitch ever: "If you're looking to stop snoring, then... just buy this." And then I hurriedly shut it off. Talk about a rough start! And no, that masterpiece didn't rake in any cash. But that's the point, isn't it? It's all about getting started and improving from there. Each attempt, slightly better than the last.

I always think back to something Summer, a mutual friend and fellow member of our mastermind, once said that really hit home for me. She advised, "If you know your first attempt is going to suck, best to just get it over with." And that's a mantra I've held onto. So, yes, mastering this skill is definitely within reach for anyone willing to embrace the learning curve.

Lisa Hugo: Absolutely, that's such a crucial point. So many folks hold off on starting anything until they feel they've reached some level of perfection. But the truth is, perfection is an elusive target; we never really get there. If you're waiting to be perfect, you might as well settle in for a long wait.

Jumping in is key. I'm with you on that belief that it's all about repetition and practice. I've experienced it firsthand—take a break from doing live webinars or being in front of the camera, and it's like you're starting from square one all over again. It's a bit like muscle memory; you have to keep at it regularly to maintain that ease and confidence.

And yeah, consistency is non-negotiable. It's something you have to work on continuously to keep honing that skill. Speaking of consistency and platforms, I'm curious to circle back to your use of YouTube. You've mentioned various social platforms for starting with video content, but it sounds like YouTube has been particularly effective for you. Could you share more about why YouTube stands out in your strategy?

Jon Penberthy: Alright, let me dive into why YouTube initially became such a powerhouse for us, and then I'll touch on why it remains a key player in our strategy today. The early days of YouTube's appeal boiled down to timing; we jumped on it when it was still fresh, kind of in its early stages, while everyone else was hanging out on Facebook. Back then, Facebook was all about text and images. Video? Not so much. I vividly remember when Facebook introduced video—it was a game-changer because it had always been more of a photo and status update kind of place.

This hesitance around video created a perfect opportunity on YouTube. While others were reluctant to step in front of the camera, fearing the extra effort and the new skills they'd have to pick up, we took the plunge. Facebook was getting saturated, but YouTube? It was like this vast, uncharted territory waiting to be explored.

Fast forward to today, and the reason YouTube continues to be our go-to isn't as exciting—it's more about consistency and sticking with what works. Sure, we spread our efforts across other platforms, but YouTube still claims the lion's share of our advertising budget, about 85% of it each month. It's just become our stronghold over time.

Lisa Hugo: But let's not overlook a key aspect of YouTube—it's a search engine at its core. This means folks are out there actively hunting for answers, for content. They type in what they're curious about, and boom, there you are, popping up right in front of them because you've got what they're looking for. That's a game-changer compared to other social platforms where it's more about the endless scroll. There, you're hoping your content somehow catches their eye amidst a sea of distractions.

On platforms like those, the challenge is even greater. You've got to be really sharp to grab someone's attention and hold it. That's where the real art of captivating an audience comes into play. It's not just about being seen; it's about making people want to stop, watch, and listen. And that's a whole different ball game, wouldn't you say?

Jon Penberthy: Absolutely, you've hit the nail on the head there. I often use this analogy during our boot camps to illustrate the point. Picture someone waiting for a friend outside a café, just trying to pass the time. They're likely to pull out their phone, not because they have something specific to look at, but simply to avoid feeling out of place standing alone. In such moments, they're probably going to flick through Facebook or Instagram, mindlessly scrolling without any real intent.

YouTube, on the other hand, demands a different kind of engagement. It's not the kind of platform you turn to for a quick time-kill. When people hop onto YouTube, whether it's on their laptop or phone, likely connected to Wi-Fi, they're settling in for a session. They're not there for a brief scroll; they're there with a purpose, maybe to learn something new or dive deep into a topic of interest.

This distinction is crucial. YouTube serves more as an educational resource than a social network, which means your audience is already in a mindset conducive to learning or discovering solutions. They're not just killing time; they're actively seeking information. That's why getting in front of them on YouTube is so powerful—you're reaching people who are ready and willing to engage with what you have to offer.

Lisa Hugo: You know, I hadn't quite considered it from that angle before. It really underscores the importance of diversifying your presence across multiple platforms if you're aiming to tap into a broader audience. Each platform caters to a different user behavior and mindset, so spreading your content across them can maximize your reach and impact.

Jon Penberthy: Absolutely, we've been touching on the need to spread out a bit in our recent chats, haven't we? The more I think about it, the riskier it feels to go all-in on just one platform. Picture this: your go-to ad account gets the axe or your fail-proof strategy hits a snag out of the blue. That's like hitting a wall with your business's name on it.

So, laying down tracks across a variety of platforms kind of acts like a safety net. It's not just playing defense; it's about stretching your reach. We talked about how YouTube's perfect for grabbing folks when they're ready to dive deep. But what about catching them off-guard with a quick scroll on Facebook? Mixing up your content to suit the vibe of each platform means you're never off the scene, keeping you front and center no matter where they're hanging out.

Lisa Hugo: I want to go back first time I saw you speak on stage in 2020, you seemed a tad nervous. And who wouldn't be, with a crowd of over 2,000? Fast forward to now, and it's like watching a different person—you're just breezing through these talks, totally at ease. What's the scoop? Have you been putting in some behind-the-scenes work to up your game, or is this cool confidence all thanks to hitting the stage over and over, kind of learning as you go?

Jon Penberthy: Absolutely, it boils down to a couple of key things for me. First off, it's all about repetition. The more you find yourself up there, facing the crowd, the more it starts to feel like home. Each time I step onto a stage or stand in front of an audience, the nerves dial back a notch, and the comfort cranks up.

But hang on, there's actually a bit more to it—make that three things. Confidence in what I'm talking about plays a huge part. Knowing my stuff inside and out makes a world of difference. Picture this: I've hustled to get a presentation ready, barely rehearsed, and it's showtime. That's when the jitters kick in because I'm not fully in sync with my material.

On the flip side, when I'm deep in my element, like talking about webinars, for instance, I'm in my zone. You could drop me in front of a crowd, be it a thousand or ten thousand, with just a five-minute heads-up, and I'd still hold my ground. That's the level of ease that comes with truly mastering your subject. It's like half the battle's already won right there.

Now, the third bit might catch you off guard—I still get the jitters, big time, every single time. Even when it's my own show, with a crowd that's there just for what my team and I are putting together, and we're talking hundreds of people, my stomach's doing somersaults backstage. I've got this rule with my team, especially Pete, that in the final countdown, those last 15 minutes before I step out, it's like a no-fly zone around me. No chit-chat, no last-minute updates, nothing. I need that space to clear my head, to focus on kicking things off on the right note. Once I'm past those initial moments and the presentation starts rolling, that's when I begin to find my groove. The nerves? They're still there, but I've gotten pretty good at hiding them.

Lisa Hugo: Okay. Is there anything that you do to get yourself in the zone before, other than just give me space?

Jon Penberthy: So, what do I do to manage those nerves? Breathing exercises are a big one for me. Backstage, you'll find me trying to slow everything down, focusing on deep breaths to get that oxygen flowing through me. It helps more than you might think. Then there's the pacing. Can't stand still for too long or my legs start feeling like they're turning to stone, which is the last thing I need when I'm about to walk out in front of everyone. So, I keep moving, keep the blood flowing.

But here's the real kicker, the thing that makes all the difference for me: rehearsing those opening lines, over and over. You see, my memory isn't exactly my strongest suit, so nailing that intro is key. Once I hit the stage and get past those initial moments, once I dive into my slides, I'm in my element. It's just getting there that's the hurdle.

Those first couple of minutes are crucial. Stepping out, delivering that first line, knowing exactly where I'm heading with my words—that's my focus. I'll run through it in my head countless times. And once I feel solid on that, once I've got that down, I step out, hit those opening notes, and the rest just follows. It's like once I'm past that initial part, everything else falls into place.

Lisa Hugo: Okay. So you've got the beauty of slides. If you didn't have slides, how would you be?

Jon Penberthy: I would need a whiteboard. There's something about being able to doodle and sketch out my thoughts that just clicks for me. I've got these certain topics I'm passionate about, right? And I've got my own way of breaking them down, my illustrations and such. If I've got a whiteboard to work with, I'm golden. But even then, backstage, I'm still in prep mode, going over the key points I want to hit, making sure they're etched in my brain.

Actually, this reminds me of a session I led at AdCon not too long ago. Not sure if you caught that one, but I was up there without any slides, just me and the whiteboard for a good 90 minutes. The reason? I was pressed for time, didn't manage to get my slides together. So, I boiled it down to a bullet list of key insights I wanted to share and just went for it. Once I'm up there, marker in hand, scribbling away, I find my rhythm. So yeah, a whiteboard is pretty much my secret weapon. Just give me that, and I'll make it work.

Lisa Hugo: if you think about the webinar presentation, the template that we have to go through, it's quite structured and that can help somebody to remember where they need to be. You've got your four training points, you've got your intro, you've got your testimonials, or your proof of experience, and then you've got your outro at the end.

So if you use that framework and structure your content accordingly, it makes it much easier to remember.

Jon Penberthy: And you do the same thing in your presentations. If you didn't have a whiteboard or slides in your head, you're thinking about a chunked presentation.

Lisa Hugo: Yes and I use stories that I can intertwine when I need to so if I'm running a bit short on time, I can throw one out or add a story in if I find myself with extra time. That’s part of the skill of being a very good presenter that you can just very quickly manipulate your presentation accordingly.

Jon Penberthy: You, you need to almost be thinking about the next thing you're going to say while you're currently talking about what you're talking about.

My team often finds it intriguing how this plays out. When I'm delivering a presentation, I usually have a good sense of what slide is coming up next. Even as I'm speaking about the current topic, there's a part of my mind that's already lining up the next point or story. It's like I'm simultaneously engaged in the present moment while also preparing for what's to come.

Lisa Hugo: I remember one of the first lessons I learnt from you, was about the importance of staying a step ahead during presentations. That advice really stuck with me, and it's something I now pass on to my own clients.

Jon Penberthy: Exactly right. You'll do it on stage. I'll do it on webinars. It's awkward if it's not done. To give your audience a bit more context, we're discussing the dynamics of a webinar presentation. Specifically, the scenario where the presenter is essentially reading from a slide. You can often tell when they're doing this because there's a certain rhythm to it. They finish discussing one slide, then there's that telltale click of the clicker, and the next slide appears. It's only then, prompted by the new slide, that they remember and start talking about the next point. This is the kind of flow we're aiming to improve upon.

Because there's that weird one to two seconds of dead time, and it just feels awkward. So what we're referring to here is if you get to know your get to know your presentation so well, you can start to flow straight into the next piece without that weird pause and without that weird break.

So if I've got my current slide I'm talking about, I already know the next one that's coming and I will start to talk about the next one before I even click. And it shows the audience how confident you are in your topic too. And they pick up on that.

Lisa Hugo: Yes. Let's go back to AdCon.

This is an event that you put on. Every year, and I think this year was the first rebrand of the name Adcon. But you bring in a lot of speakers over the course of three days. What is it that you look for in a speaker?

Jon Penberthy: My response might come as a surprise because we're not strictly on the lookout for polished speakers who can captivate a room effortlessly. Our focus is more on the substance, especially since we're hosting a marketing conference. We aim to bring in individuals who can deliver valuable education and insights to our audience. That said, a bit of stage presence is definitely a plus.

At AdCon, we had a diverse lineup. Seasoned professionals like yourself, who know how to resonate with an audience, were there. We also had Devon Brown, who I know is a friend of yours and I think he’s also been on your show. He never fails to impress. But then, we had our clients, many of whom aren't seasoned speakers. Take Fez and Phil, for example; stepping onto a stage to discuss marketing was a whole new experience for them. Understandably, they might have been nervous, lacking prior experience, but the insights they brought to the table were invaluable.

Sure, I offered them some tips and support to prepare, but the real takeaway is the diversity of our speakers. We wouldn't put someone on stage who'd diminish the energy of the event, no matter how compelling their story might be. There has to be a spark, some charisma. Yet, what truly makes the difference, even more than polished communication skills, is the passion for their subject. That passion often translates into engaging communication, naturally drawing the audience in.

Lisa Hugo: And they were epic, the testimonial speakers that you had. I want to move on to investing in yourself. Now, I'm sure you have invested a lot into your own personal development.

What would you say was the most valuable investment, with the best return on investment?

Jon Penberthy: It's fascinating, really. We pour a lot into education, not just for myself but for the whole team. This includes coaching programs and mentorships, which amounts to a significant investment annually, easily in the tens of thousands. But if you ask me about a single standout experience that revolutionized everything, I'd say there hasn't been one. Our needs evolve; as new challenges arise, we seek out experts who can offer guidance tailored to those specific issues.

Take our sales team, for instance. We were at a point where we needed to establish some solid frameworks, so we sought out a coach specialized in that area. The insights we gained weren't groundbreaking, but they were useful, offering a good return on investment. This pattern of incremental but valuable gains is quite common for us. Even if a $20,000 coaching engagement yields just a crucial spreadsheet that improves our operations, I'd consider that a win.

This perspective probably stems from my own involvement in the coaching industry. I've seen how some clients expect miraculous transformations simply because they've made a financial commitment. However, I approach these investments differently, knowing the onus is on me to extract as much value as possible and actively apply the learnings to see tangible benefits. It's all about taking ownership and maximizing the ROI from every educational opportunity.

Lisa Hugo: You're spot on there; effort is key. Many folks step into these programs with high hopes, expecting results to magically unfold. But real progress demands personal commitment and action. It's a two-way street, and not everyone's prepared for that kind of mindset shift.

Technology has truly transformed the landscape, particularly in how we engage online, from webinars to all forms of digital communication. The rapid evolution of tech tools and platforms is nothing short of remarkable. I'm keen to hear your perspective on this. How do you believe these technological advancements have made it easier and more impactful for people to share their message, gain visibility, and reach audiences worldwide?

Jon Penberthy: The impact has been massive. Just think about the devices we carry around now. I remember starting out with that bulky Kodak ZI8 camera, which was hardly pocket-friendly. Fast forward to today, and we've got smartphones like iPhones, capable of shooting high-quality videos with crisp audio, all from the palm of our hand. It's a playful nudge at Pete there, but it highlights how accessible and straightforward creating content has become.

Then there's Zoom, a platform that, while already popular, became a household name during the pandemic. It connected us with family and friends when traditional means weren't an option, making the general public much more comfortable with the idea of virtual meetings. This shift has made it easier for us, as educators and coaches, to host online presentations since people are now familiar with the technology.

And let's not forget the advancements in AI. It's a vast and complex field that's evolving at breakneck speed. On one hand, it offers exciting possibilities, like streamlining video editing, making our work more efficient. On the other, it raises some eyebrow-raising scenarios, like the potential for videos to be created in someone's likeness without their actual involvement. Who knows, in six months time, there might be a Lisa Hugo video that you never even recorded! It's an exciting yet daunting frontier, and we're just scratching the surface of navigating its implications.

Lisa Hugo: Sharing a bit about Zoom, I have an interesting anecdote. Before the pandemic hit in 2020, our region, particularly Dubai in the Middle East, faced strict limitations on online communication platforms. Voice over IP services, Skype, Zoom, you name it, were all restricted. The concept of hosting a Zoom meeting was simply off the table.

However, the pandemic brought about a significant shift. Necessity led to the easing of some of these restrictions, allowing select platforms to become accessible. While we're still limited in what we can use, this change was monumental for small businesses here. Suddenly, there were new avenues to explore, enabling local businesses to extend their reach well beyond the confines of the Middle East. It was a game-changer, opening up a world of opportunities and truly transforming the landscape for us.

Jon Penberthy: It was a big deal. 

Lisa Hugo: Even my mother is on Zoom, doing church services and Bible studies at the age of 83…she’s pretty amazing.

Jon Penberthy: Oh, I love that.

Lisa Hugo: Routines are always a hot topic, especially among entrepreneurs. You hear stories of those who swear by waking up at the crack of dawn, at 5:30 AM, ready to conquer the world with their meticulously planned morning rituals, from exercise to journaling. Given the recent addition to your family, becoming a father last year, I'm particularly interested in how your routine might have shifted. Do you have a specific routine you stick to that helps you stay productive and manage the demands of entrepreneurship and fatherhood?

Jon Penberthy: Well, as you say, now I’m a father, Phoebe, my daughter controls my morning routine.

I’ve become an early riser, something I never was before. The concept of sticking to a rigid morning routine day in and day out never really resonated with me. It's not that I see it as flawed; it just doesn't suit my style.

My life tends to ebb and flow through different 'seasons.' There have been times when I've found myself more productive and inspired to work late into the night. Naturally, that meant waking up at 5 AM was off the table. Other times, I've embraced the quiet of the early morning, finding a different kind of peace and productivity.

As for a set routine, the notion that success is tied to rising at 4 AM every day is a myth. Success isn't bound by the hour you wake up. However, I do have a few constants each morning. I start with a moment of prayer, which for others might translate to a moment of gratitude. It's a time for reflection and thankfulness, directed in my case towards God. Then, I spend some time reading the Bible, which grounds me and sets a positive tone for my day. Beyond that, my morning routine is quite straightforward, heading to work after those moments of calm. While there might be room for improvement, this routine works for me right now.

Lisa Hugo: I remember you mentioning a technique to stay focused, especially when tackling a specific task—placing a stopwatch by your side to prevent drifting off into distractions. I resonate with that because I easily get sidetracked, and often finding myself bouncing between tabs and tasks.

I've started using an accountability planner, which has been incredibly helpful to improve my efficiency and productivity.

Jon Penberthy: I still do that. I have my timer out next to me and when I've got my daily to do list and I allocate an amount of time that each of those tasks should take. So I'm projecting how long that task should take.

And then when I move on to the next one, I set the timer again. So I know that if I'm getting towards the end of that time, and I haven't finished that task, I can give myself a bit more time, but I also know I'm over time. That really helps me. I get

Lisa Hugo: Great advice. I'm going to wrap it up. It's been awesome having you on the show, but I want to fire some rapid questions at you. Yes. So you ready?

Jon Penberthy: I'm ready, you want one word answers or just a quick sentence?

Lisa Hugo: Whatever, whatever comes to mind, just whatever pops into your head. What's the last book that you read?

Jon Penberthy: Last book I read was Exodus in the Bible.

Lisa Hugo: Going right back to the beginning. Okay. That was probably also very, influential, but I was thinking, what was the last book that really made an impact business wise or developmentally.

Jon Penberthy: Um, perhaps a hundred million dollar offers by Alex Hormozi. That’s not his new book, but his offers one. I reread that again recently and there is some great stuff in there.

Lisa Hugo: Texting or voice message?

Jon Penberthy: Voice message because it’s quicker

Lisa Hugo: Okay, but I heard that when you receive messages you prefer to receive texts.

Jon Penberthy: Yes because it's quicker So if I want to communicate something to someone else I want to be able to send a voice message, but I would like them to send me back a text message so I can scan it.

Lisa Hugo: And the last one. If you could have any superpower in the world, what would that superpower be?

Jon Penberthy: Probably super intelligence. Because if I am super intelligent, I could basically create all other superpowers just through my intelligence to do so. That's so intelligent. Isn't it? Thank you very much. I'm on my way.

Lisa Hugo: Oh, Jon, it's been absolutely awesome having you on the show.

Jon Penberthy: Yeah. Well, firstly, it's been a pleasure being here with you as well. Thanks so much for having me. Um, I guess the obvious one is, uh, that name behind us, adclients. com. Uh, that's where you can find out, you know, more about us and what we do.

And you can just look up my name, Jon Penberthy, on social media. Okay.

Lisa Hugo: And we'll put everything into the show notes, the cues and, and any links that we, we need also to your YouTube channel so they can go and binge watch you on YouTube. And uh, once again,

thank you so much.

Jon Penberthy: Wonderful. Thanks, Lisa.

Lisa Hugo: Congratulations. You've just finished another episode of Impact Through Voice. You're well on your way to making a positive impact in the world with your voice. If you want more, head on over to LisaHugo. com slash podcast for show notes and all the links that we mentioned in this episode. Until next time.