How Much is Your Communication Style Costing You? blogpost cover image

How Much is Your Communication Style Costing You?

November 09, 20234 min read

Have you ever paused and wondered just how much your communication style could be costing you? Well, spoiler alert: it could be a hefty amount!

Just to share a few statistics …. The National Association of Colleges and Employers (NACE) did a bit of digging and do you know what topped the list of skills employers crave the most? Communication skills! And do you know why? Because your communication skills are the golden ticket to making your mark in the professional world.

Another study by McKinsey, demonstrated that companies with effective communication style were found to deliver a
total return to shareholders that was more than triple for
companies with less effective communication.

Your Voice - Your Professional Currency

Your Voice - Your Professional Currency

As you step into the hustle of another workday, there’s an invisible thread weaving through your schedule, meetings, tasks, and interactions - the thread of communication. It's intricate, complex, and believe it or not, a substantial slice of your professional life. According to a study by the International Association of Business Communicators (IABC), a staggering 70-80% of your time, to be precise, is invested in some form of communication style. Now, let that sink in.

Every briefing, client pitch, presentation, seemingly endless online meeting or even casual conversation are all integral components of your communication ecosystem. Your words, gestures, tone of your voice and even silences speak volumes. That’s without talking about your emails and written correspondence that also share a particular tone, intent, and underlying narrative. But in this article, I’m going to focus solely on your spoken words.

So, in effect, communication becomes a form of currency. It’s your medium to establish relationships, build trust, authority, credibility and respect and it can significantly contribute to the wealth of your professional journey.

The Struggles are Real

The Struggles are Real

But wait. It’s not always perfect right? We’ve all had those moments where words fail us or where our voice seems to drown in the wake of the confident and articulate. Some people struggle significantly with confidently voicing their ideas, knowledge, experience and authority on a topic. For these individuals, the art of communication style isn’t just a skill in need of refining, it’s also an internal conflict. A conflict between speaking up and fear, clearly voicing ideas and miscommunication or misunderstandings. This struggle is very real, triggering feelings of being unheard, unhappy, frustrated and unappreciated. Not only that, it holds them back from excelling!

 And trust me, this struggle isn’t just confined to the professional setting. It is just as real in personal spheres as it is in boardrooms. Relationships can be strained; misunderstandings can arise and opportunities can be lost. When a voice is subdued, dreams, innovations and potential are lost.

Flipping the Script

The struggles are real

Now, let’s change direction for a moment. Imagine being that person who struts into the room and instantly, the atmosphere is charged. Your voice, your tone, your energy – it’s magnetic. Ideas flow from you with clarity, establishing respect and admiration. You’re not just heard; you’re seen, you’re acknowledged as a thought leader.

I’m not talking about just expressing yourself but resonating with people. About striking chords and invoking responses. Imagine flipping the script and unveiling not just someone who has wonderful ideas, but is able to magnetize through their ability to express these ideas.

 Sounds like a distant dream? Well, it doesn’t have to be. It’s a reality within grasp!

You can pivot and go from being passed over to being a dynamic voice of expression. You just need to want it enough to make the change, to challenge yourself and step outside of your comfort zone. That’s when the magic will happen.

Your Golden Ticket

Your golden ticket

Facing your fears can often feel like standing at the edge of a precipice, unsure of what lies below. But sometimes, taking that daunting leap is exactly what we need. Imagine confronting your fears head-on, doing that one thing that makes your palms sweaty and heart race. It’s terrifying, yet exhilarating. And think about it realistically…What's the worst that can happen? The ground won’t swallow you up; you won’t lose your job. But you will become empowered with the growth, and the respect that could come your way.

When you confront and conquer your fears, you’re not just overcoming a hurdle; you’re elevating yourself. You’re proving to yourself, and to the world around you, that you’re resilient, courageous, and capable of turning heads and making an indelible mark. Every fear faced is a step closer to an empowered, confident, and audacious you.

So, if you’ve ever felt the sting of missed opportunities, of being overlooked and unheard, then why wait to make a change? We’ve got a golden ticket with your name on it. Join our free masterclass and learn more about how when you find your voice, you can find your success.

Click the link below to register and prepare to dive deep into tips, tricks, and insights that’ll arm you with the tools to elevate your voice, command respect, and be seen as an authority.

See you there!

Lisa Hugo: Boost your public speaking skills in 2025. Get expert vocal power tips and enhance your personal brand today.

Lisa Hugo: Vocal Power and Public Speaking Tips for 2025

Lisa Hugo: Boost your public speaking skills in 2025. Get expert vocal power tips and enhance your personal brand today.

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