#65: Authentic Success: Congruency, Personal Branding, and the Road to Financial Freedom with Jason Graystone

Podcast Episode #67, September, 2025 by Lisa

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ShowNotes for Episode 67

#67: Mastering High Ticket Sales, Leadership & Effective Communication

HEY FRIENDS,

Have you ever felt that salespeople have a bad wrap and are just out to get your money? 

In today's episode, I dive into a fascinating conversation with Geoff Ketterer, a veteran in high ticket sales who has generated millions in revenue and now runs a coaching business. 

We discuss the evolution of sales techniques from the aggressive tactics of the '80s and '90s to the more consultative, question-based approach that Jeff advocates. 

You'll learn about the importance of voice in communication, sales, and leadership, along with marketing strategies to grow your business. 

Whether you're in sales, public speaking, or leadership, this episode offers valuable insights. Enjoy my chat with Geoff and discover how to build a scalable, profitable business while achieving the freedom you desire.

SHOWNOTES:

[00:00] Welcome to The Impact Through Voice Podcast

[00:11] Introducing Jeff Ketra: High Ticket Sales Expert

[03:05] The Evolution of Sales: From Aggression to Consultation

[04:39] Understanding High Ticket Sales

[07:02] The Sales Call Process: Discovery to Objections

[10:36] The Importance of Self-Agency and Leadership in Sales

[21:07] Coaching for Freedom: Building a Scalable Business

[27:40] Google's 7-11-4 Rule and Its Impact on Sales

[28:18] Challenges with Traditional Funnels and Webinars

[32:07] The Hybrid Social Engine Strategy

[37:23] The Role of AI in Sales and Marketing

[41:11] The Importance of Personal Branding and Quality Content

[48:27] Recommended Books for Sales and Leadership


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She’s helped 1000s of clients around the world to develop their speaking skill with her 1 : 1 coaching and powerful programs, each centered on a different aspect of speaking, including confidence, voice, presentation, and body language.

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