
From The Apprentice boardroom to building and exiting multiple businesses, Richard Woods has used his voice to create real‑world impact — for himself and for hundreds of entrepreneurs.
In this episode of Impact Through Voice, I sit down in the Dubai studio with Richard to unpack how he’s:
- Grown, scaled, and sold several businesses (including a plumbing company he ran without ever touching a boiler).
- Built a fast‑growing outsourcing company, Sprint VA, scaling from 3 to 167 VAs in just 18 months.
- Leveraged Africa as an underused outsourcing powerhouse to help business owners keep their phones ringing and inboxes pinging.
- Turned his TV appearance on The Apprentice UK into a platform for personal brand, opportunity, and media work.
- Recovered from a real‑time “freeze” on stage and what it taught him about preparation, courage, and being human on camera.
You’ll hear Richard and Lisa dive into:
- Why your elevator pitch can change everything — and how to craft one that actually makes people care
- The trap of doing everything yourself and how to step into the million‑dollar CEO role
- Richard’s 13‑week LinkedIn content system that keeps you visible without burning out
- The power of story, emotion, and vulnerability in business communication
- How to transition from one‑to‑one work to one‑to‑many impact, without losing connection
If you’re an entrepreneur, coach, or expert who knows you need to use your voice more boldly — on stage, online, or on LinkedIn — this conversation will give you both the inspiration and the strategy to step up and stand out.
Listen now to discover how to:
- Pitch yourself without feeling “too big for your boots”.
- Turn your expertise into leveraged offers and scalable programs.
- Build a personal brand that attracts clients, opportunities, and collaboration.
🎙️ Impact Through Voice — empowering you to use your voice to change your life, your business, and the lives of others.
⏱️ Episode Timestamps
[02:57] The Importance of a Good Pitch
[08:28] The Apprentice Experience
[17:05] The Power of Storytelling in Business
[26:59] Struggling with the Pitch
[29:01] Handling Brain Freeze Moments
[31:18] The Apprentice Experience
[33:42] Business Ventures and Lessons Learned
[36:24] Transition to Coaching and COVID Impact
[38:50] Building a Scalable Coaching Business
[45:23] LinkedIn Strategies for Personal Branding
[51:37] Recommended Reads for Entrepreneurs
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She’s helped 1000s of clients around the world to develop their speaking skill with her 1 : 1 coaching and powerful programs, each centered on a different aspect of speaking, including confidence, voice, presentation, and body language.
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