#9: How to Become a Thought Leader by Crafting Messages That Deeply Resonate - Dave Crane

[2:15] How to become a thought leader and get your message out to the world. Making messaging and content the people are looking for.

[3:55] The need to reinvent yourself as you get older and/or AI takes over your job.

[5:50] Your core wound that has driven you throughout your life and how it has influenced how your show up. Instead of trying to fit in, be yourself and the importance of communication skills to express yourself well in all different situations.

[9:30] Becoming invisible - the importance of showing up.

[11:45] Imposter syndrome, how it holds you back in your career and your life. How the school system, encourages you to fit in for fear of standing out, being bullied or put down by teachers. Some of the biggest entrepreneurs dropped out of school.

[16:30] Taking a risk, moving to Dubai 30 years earlier and being driven to make things happen. The opportunities Dubai offers to those who can play the game.

[19:50] How the pandemic forced us to reinvent ourselves or be without income. Going online and finding another way to make money.

[24:08] Burn in. Burning yourself into a hole. The importance of having time for yourself.

[28:00] Reinventing yourself is the key to the future. Moving with the times, incorporating AI into your job.

[29:00] AI is effective for communicators. When AI can do the work for you, you have to go back to talking to people.

[33:00] Building certainty that people know that you are the one to go to.

[34:52] Becoming irreplaceable…it’s not about the cost but the result they will get.

[36:00] Being able to read people, understand their needs, their strengths and weaknesses to get them to their goals. Awareness, aspiration, drive, realign your direction, focus, ownership.